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Brand, Marketing

& Event Guidelines

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LOGOS


  • Regions, task forces, committees, national groups, and programs must have their logos ​approved by the National Office before public use and if the logo has been changed.


  • You must be in good standing with NABJ to use the NABJ logo as a component of your ​branding and have completed any annual update and reporting requirements. Any ​promotional material using the NABJ logo standalone must be approved by NABJ ​communications.


  • National arms of NABJ may create custom logos with approval, which is our preference.


  • It should always be clear on materials that a program or event is hosted by your group.




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DO NOT USE THE OLD NABJ LOGO.






  • The NABJ logo no longer includes the old website address/red text. The logo ​should never have a box around it and should also be used in its transparent ​form.







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CORRECT LOGOS

EXAMPLES

AN AFFILIATE OF

TALLAHASSEE CHAPTER

INNOVATION TASK FORCE

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MARKETING & EVENTS



  • Outside of routine meetings to conduct group business for regions, task forces, ​committees or programs, events and activities, web presences, and documents using ​the NABJ name and brand must be approved by NABJ Communications and Operations.


  • Any event that has a panel, speaker, presenter, sponsors or will be advertised on your ​platforms, whether virtual or in-person, must be approved via our event or webinar ​forms. After the event is approved, marketing support steps or the opportunity to ​provide your own marketing items for our approval will shared.








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WEBSITES AND SOCIAL MEDIA


  • ALL social media accounts/web presences created or managed by regions, task forces, groups, ​programs, and national committees must be on file and approved by the Director of ​Communications and Director of Operations. Please notify us before you develop, create or ​launch to receive the approval steps. We will review existing pages/assets to ensure compliance ​with guidelines.


  • Task Forces must submit a list of links for all their platforms, admin and backend credential ​information for our records and approval each year during the audit process.














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WEBSITES AND SOCIAL MEDIA


  • Social media accounts for regional/national special events must be approved as well, ​however setting up one-off accounts is not recommended and approval may be limited. ​Use your existing group accounts to promote, as well as national support.


  • The Communications Director or the Official NABJ account must be an admin on all social ​media groups and pages and possess the credentials for social accounts for emergencies ​and information sharing purposes. This also applies for websites. It is important to pass on ​information to new leaders.


  • Please ensure your information is always updated with the office and we're aware of who is ​curating or managing your pages/groups. All moderators and managers must be members ​in good standing. Updated social media policies will be shared in the near future.














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EVENTS & WEBINARS


  • The National Office will manage/approve all official NABJ webinars, however, regions, task forces, committees, programs and Board members may offer webinars on their own platforms with the National Office's and the President’s approval. Webinars, on or off platform, cannot be promoted until approved, which is done via the webinar form.


  • Webinars or virtual events using NABJ’s brand must be approved via the form housed here (which includes marketing and planning instructions): http://bit.ly/NABJWebinarRequest.


  • NABJ national arms/groups that partner with chapters to host webinars/events still need to notify us for approval because it is use of the brand.














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EVENTS & WEBINARS


  • Activities on X/Twitter spaces, Clubhouse, and other public conversation platforms require ​approval.


  • Webinars are available in the fall and spring. See the webinar form for dates.


  • Any onsite event under NABJ's name/brand must be approved via the Event Activation Form ​found here: https://bit.ly/NABJEvents (This includes convention events being held outside of ​approved workshops, sessions and receptions.)


  • Only approved events and events hosted by NABJ entities in goodstanding will be marketed ​during convention. View the Convention Marketing form and portal here: ​https://bit.ly/ConventionEventMarketing


  • The National Office reserves the right to approve, deny, cancel, postpone, or reschedule all ​webinars or events under NABJ’s name/logo


  • Webinars/events/activities promoted publicly must be open to ALL members.